Posted by : admin in (Advertising)

K’s Media Subsidiary Signs Assignment Agreement

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BEIJING, April 25 /Xinhua-PRNewswire/ — K’s Media (the Company, OTC Bulletin Board: KVME), a publicly traded company specializing in media and advertising, announces that its wholly owned subsidiary Orient Come Holdings Limited (Orient Come) has assigned its rights and obligations to a Chinese company.
Pursuant to the Assignment Agreement dated February 22, 2008, Orient Come assigned its rights and obligations under the business Cooperation Agreement to K’s Media Broadcasting, a company organized under the laws of the People’s Republic of China and a wholly owned subsidiary of the Company. K’s Media Broadcasting agreed to assume all of Orient Come’s obligations under the business Cooperation Agreement.
“K’s Media Broadcasting will continue to provide Beijing K’s Media Advertising Ltd. Co., (the Chinese advertising company) with complete technical support, business support and related consulting services as described in the business Cooperation Agreement. This arrangement is made in order to better serve our customers,” stated Zhuang Yan, CEO of the Company.
For more information about the “Business Cooperation Agreement” and the “Assignment Agreement” please go to SEC’s website at . For more information about K’s Media visit
About the Company:
On January 18, 2008, the Company completed a Share Exchange Agreement with Orient Come Holdings Ltd. and Beijing K’s Media Advertising Ltd. Co., which transferred the Company from mineral exploration to the media and advertising market.
K’s Media targets premium brand advertisers by placing their commercials in KTV night clubs in China. Attempts to reach high-end consumers through traditional advertising channels with powerful and visually appealing presentations can be costly and inefficient. Placing ads in KTV night clubs is an innovative and unique approach that could prove to be highly effective.
KTV night clubs are popular in Asia, providing private rooms containing karaoke systems. Consumers frequent these clubs as a group for entertainment or for business purpose. Advertising on KTV screens allows for an innovative way to target top income earners.
Forward-looking statements
This report contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical facts included in this report are forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors; developments of the Chinese and North American markets and changes in regulatory matters; our business strategies and future plans of operations; the market acceptance and amount of sales of our products and services; our historical losses; the competitive environment within the industries in which we compete; and our ability to raise additional capital, currently needed for expansion. The Company cautions that forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements due to several important factors.
For more information, please contact:

K’s Media
Yan Zhuang
Email:
Website:
K’s Media

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John Burbank Named Chief Marketing Officer for The Nielsen Company

NEW YORK, April 25 /PRNewswire/ — The Nielsen Company today announced that John Burbank has been appointed to the newly created position of Chief Marketing Officer, effective May 9, 2008. Burbank, who is currently Chief Marketing Officer for AOL, will report to Susan Whiting, Executive Vice President of the Nielsen Company.
In his new position, Burbank will be responsible on a company-wide basis for the Company’s strategic marketing, business development, market insights, brand development, communications and knowledge management functions.
“As we continue to integrate our world class research businesses under the well-known and trusted Nielsen name, we have created a new senior position to build our brand, and identify new businesses to support marketers,” Whiting said. “John Burbank has considerable experience in leading major global brands. He will have a key role in harmonizing Nielsen’s diverse products and building brand equity among clients, business partners, employees and other stakeholders.”
“As a marketer, I have used Nielsen products virtually my entire career,” Burbank said. “Today, the company is at the center of some of the most exciting and far-reaching developments in understanding how new media impacts consumers and marketers. The company has a remarkable and unique set of both traditional and new media assets — I look forward to working with the rest of the Nielsen team to fully leverage the company’s opportunities.”
Burbank has extensive marketing experience. At AOL he has been responsible for building brands and driving audience metrics in support of the company’s advertising business model. Prior to joining AOL, he served as Vice President Marketing at AT&T, and helped lead the business through the transition from AT&T Wireless, Cingular and then AT&T. Among his achievements, Burbank developed the “Signal Bars” advertising campaign, which was subsequently adopted by Cingular and the new AT&T.
Prior to AT&T, Burbank spent a decade at Procter & Gamble in brand management and finance. As a Brand Manager on Pampers he led P&G’s pioneering Internet efforts and established Pampers.com as the global centerpiece to a multi-platform 360-degree marketing program directed towards new mothers.
Burbank began his career at the Chicago Tribune Company, where beginning as a summer intern, he managed the company’s use of demographic segmentation tools from Nielsen’s Claritas to demonstrate the value of its readership to advertisers.
Burbank received a BA and MBA from the University of Chicago.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, .
The Nielsen Company

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Added Value Appoints Hawkins to CEO Role, Replacing Porter Who Joins Thomas Cook

LONDON, April 25 /PRNewswire/ —

- With Photo

Global brand consultancy Added Value has today announced the appointment
of Janine Hawkins as Worldwide CEO. She replaces Angus Porter who will be
moving to FTSE100 business Thomas Cook as Group Strategy Director. The change
takes effect on 1st June 2008.

Added Value is part of Kantar Group the information, insight and
consultancy arm of WPP. Added Value has offices in 15 countries and serves as
a brand development, research and insight partner to clients including AT&T,
Vodafone, Pepsi, SABMiller, Colgate, Deutsche Bahn and Allianz. Added Value
is seen by clients as distinctive for its customised marketing solutions,
quality of insight and ability to work with creative partners such as design
agencies and advertising agencies.

Janine joined the business in 1995 and has served in a variety of
country, client and talent roles for the Added Value Group, most recently as
Global CEO for People and Organisation, where she worked with each of its 25
offices to ensure that their teams are equipped and motivated to deliver the
world class marketing solutions clients expect. In her time at Added Value
Janine has worked across many of the company’s key clients.

Janine Hawkins says: “Added Value is a unique business that I have a real
passion for. We have fantastically talented international teams and I’m
looking forward to working with them to tackle our clients’ future marketing
challenges.”
Eric Salama, CEO of Kantar, said: “I’m delighted for Janine and for the
business. It’s always nice to be able to appoint from within and on this
occasion there was no need to look outside. Janine has demonstrated a great
ability to add value to clients, a real passion for developing the people
within the group and for recruiting new talent where necessary and a respect
for the variety of offers and cultures which make Added Value the business it
is.

“At the same time I’d like to say a huge thank you to Angus. It’s been a
great pleasure to work with him, and on behalf of Added Value and Kantar we
all wish him well in his new role.”
About Added Value Group

Added Value offers brand development and marketing insight services to
blue-chip companies across all industry sectors. Everything they do starts
with insight and ends with action, in pursuit of healthy brand growth for
their clients.

Added Value’s approach is individually tailored to the task in hand, with
one important element a constant. That’s their belief that people will always
choose the brand which makes them feel the way they want to feel.

With a footprint that now extends across 25 locations in 15 countries,
drawing on the expertise within its global network, Added Value Group fuses
brand marketing, consumer insight, innovation, and communications
optimisation to help solve clients’ marketing problems.

Added Value Group is part of Kantar Group, the information, insight and
consultancy arm of WPP, one of the leading communications services companies.

More information is available at: http://www.added-value.com

About Kantar

Kantar is one of the world’s largest research, insight and consultancy
networks and part of the WPP Group. We help clients make better business
decisions through a deeper understanding of their markets, their brands and
their customers. Kantar brings together a diverse group of outstanding
marketing insight and consulting companies - each an expert in their field
who can work together seamlessly to help clients address business issues in a
holistic and strategic way.

Companies include: Added Value Group, AMRB, BMRB, BPRI, Cannondale
Associates, Center Partners, Glendinning Management Consultants, Henley
Centre Headlight Vision Yankelovitch, IMRB, Japan Kantar Research, Kantar
Operations, KMR Group, Lightspeed Research, MVI, Mattson Jack Group, Millward
Brown, Research International, RMS and Ziment Group. The Group has 22
companies operating in 70 countries worldwide.

For further information please visit us at: http://www.kantargroup.com

About WPP

WPP (NASDAQ: WPPGY) is one of the world’s leading communications services
groups, providing national, multinational and global clients with
advertising; media investment management,’ information, insight &
consultancy’, public relations & public affairs; branding & identity,
healthcare and specialist communications. WPP’s worldwide companies include
JWT, Ogilvy & Mather Worldwide, Y&R, Grey Worldwide, The Voluntarily United
Group of Creative Agencies, MindShare, Mediaedge:ia, MediaCom, Added Value,
Millward Brown, Research International, KMR Group, OgilvyOne Worldwide,
Wunderman, 141 Worldwide, Grey Direct, Hill &
Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn &
Wolfe, GCI, CommonHealth, Sudler & Hennessey, Ogilvy Heathworld, Grey
Healthcare Group, Enterprise IG, Landor, G2 Worldwide and Fitch, among
others.

Our companies provide communications services to clients worldwide,
including more than 300 of the Fortune Global 500; over one-half of the
NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 330
client in three or more disciplines; more than 230 clients in four
disciplines and nearly 200 clients in six or more countries.

Collectively, WPP employs 100,000 people in over 2,000 offices in 106
countries

For further information please visit us at: http://www.wpp.com

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

For more information please contact:
Kylie Taylor, Added Value
Tel: 44(0)20-8614-1562
k.taylor@added-value.com

For general media enquiries:
Michael Saxton, Grappa
Tel: 44(0)20-7602-9222
michael@grappa.co.uk

Added Value Group

Posted by : admin in (Advertising)

Creative Channel Services Names Chief Talent Officer

LOS ANGELES, April 24 /PRNewswire/ — Leading retail marketing agency Creative Channel Services, LLC (CCS) has announced the addition of Cynder Niemela to its executive team as Senior Vice President and Chief Talent Officer. In this leadership role, Niemela is responsible for organizational development & effectiveness, talent management and human resources, with the mission of accelerating client solutions by linking CCS’ people and talent with the company’s market strategy, resulting in increased value and performance for CCS and its clients. CCS focuses on helping manufacturers and retailers create an outstanding shopping experience by empowering retail sales professionals with the knowledge and tools to assist shoppers with their product questions and other needs.
“We are thrilled to welcome a professional of Cynder Niemela’s caliber to our team,” said Andy Restivo, President and CEO of CCS. “Following our business strategy and the core principles of the service-profit chain, Cynder will drive the company’s focus on developing top talent through employee engagement and a performance-oriented team culture. In so doing, Cynder will help CCS achieve the highest levels of client service and results, and, ultimately, customer satisfaction and loyalty.”
Cynder Niemela is a Master Certified Coach (MCC) with Masters Degrees in business and consulting psychology and more than 20 years of experience coaching executives, businesses and sports teams worldwide. As an expert in organizational development and change management, she has specialized in working with global leaders and geographically dispersed teams who enacted enterprise-wide culture change initiatives, such as Boeing, Ernst & Young and other Fortune 100 Companies. Niemela has authored and been featured in numerous articles on the subject of talent management, and her book, “Leading High Impact Teams: The Coach Approach to Peak Performance,” was published in 2001 and voted one of the top 10 business books in 2002 and 2003 by CEO Refresher.
“I look forward to bringing my experience in human resources, leadership, coaching, diversity, business culture, as well as organizational structure and processes to CCS,” said Niemela. “Employee engagement is key to creating a world-class organization - it drives value and results not only from within, but also plays an integral role in delivering outstanding service, results and value for a company’s clients, and, ultimately, consumers at the point of sale. I am excited to contribute to CCS’ vision and commitment to developing and strengthening the company’s talented employees and winning culture.”
About Creative Channel Services, LLC ()
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS’ integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Los Angeles, California, CCS is a part of Omnicom Group Inc. (), a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For more information, contact:
Mark Boeder, Director of Marketing
Creative Channel Services, LLC
[direct] 310.242.9345
[office] 310.665.9900 x345

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Andy Restivo
Creative Channel Services, LLC

Posted by : admin in (Advertising)

In Today’s Economy, You Can Strengthen Your Company by Building Your Brand

WASHINGTON, April 22 /PRNewswire/ — A powerful brand yields confidence, credibility and recognition in the marketplace. It establishes consistency throughout every element of your business, including the overall experience your employees and customers feel. Retaining customers and reaching new ones is a universal business goal and critical to long-term success and growth. A brand strategy empowers both business owners and their employees. And ultimately, it represents who you are, invigorates marketing efforts and advances your business.
Ion Design Marketing Communications, a Frederick, Maryland-based firm, is pleased to announce the launch of its exclusively developed “Building a Genuine Brand” Workshop. This two-hour interactive workshop takes business owners and professional organizations through a detailed process. The workshop is interactive, thought-provoking and can immediately be applied to your business. The concept of branding is quickly simplified, revealing aspects of your business that need attention. Cynthia Bronson, Vice President of the Association of Image Consultants International (AICI) Mid-Atlantic Chapter, said, “The seminar was professional, informative and immediately helped me clarify my vision and mission statement.”
Participants in the workshop actively work through the process, utilizing worksheets, viewing graphic presentations, and sharing critical analysis throughout the seminar. By the conclusion, all feel empowered and focused on areas within their business that need attention. “It was concise and presented in simple terms, allowing participants to think through the process and apply it,” describes Shelia Washington, Fort Detrick business Development Office. The workshop becomes the launching pad for businesses to build a better brand. Ruth Bielobocky, Principal of Ion Design Marketing Communications, leads the workshop. The contents and materials were developed exclusively to assist clients with this vital step in marketing their company. In addition, Ion Design has developed and trademarked the ionpowerPlan(SM), a powerful and collaborative six-hour session of facilitation, teamwork, true marketing expertise and a critical eye reviewing the client’s marketing.
Ion Design Marketing has created hundreds of award-winning brands for corporations, national associations, government agencies and small businesses. Additionally, they provide a variety of services including logo design, brochure development, email marketing, press releases, copywriting, advertising, trade show design, and web site design. To schedule a “Building a Genuine Brand” Workshop for your group, contact Ion Design Marketing Communications at 301.695.8656 or email to .
Website:
This release was issued through eReleases(TM). For more information, visit .
Ion Design Marketing Communications

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Publicis Groupe : Q1 2008 Revenue

PARIS, April 29 /PRNewswire-FirstCall/ —
- Revenue: EUR 1,061 Million
- Growth at Constant Exchange Rates*: 8.2%
- Organic Growth: 5.4%
- New Business: USD 1.9 Billion
(Publicis Groupe ranked No. 1 by Lehman Brothers)
* 2007 at the 2008 exchange rates

“Publicis Groupe had a healthy first quarter with sector-wide top ranking for New business (USD 1.9 billion) and solid growth that was more in line with our usual standards.
Our Healthcare communications business, still adversely impacted by the difficulties of the sector, should be back to positive growth before the end of the year. It should be pointed out that, excluding Healthcare communications, our growth has been 7.5%.
The strategy deployed in recent years and the investments to bolster our digital activities and expand business in the emerging countries are producing very positive results that should continue and even improve over the next two to three years. Our margins and financial indicators in the first quarter were in line with our plans. “
Maurice Levy, Chairman and CEO of Publicis Groupe
I. Revenue Growth

The Groupe’s consolidated revenue for Q1 2008 amounted to EUR 1,061 million, up 8.2% on Q1 2007 at constant exchange rates.
The impact of currency translation was EUR 79 million, of which 77% was due to the weakening of the dollar over the period (-12.6%).
For the purposes of comparison with our main US competitors, Publicis Groupe figures have been recalculated in USD. Revenue thus totaled USD 1,590 million, i.e. a 14.6% increase, of which an 8.2% increase for North America.
Revenue in Q1 2008 included EUR 27 million of revenue from acquisitions.
II. Q1 2008 business Review

The strong growth achieved in the first quarter can be attributed to virtually all the Groupe’s activities with the exception of Healthcare communications, which continued to suffer from industry difficulties.
As expected, the strongest growth rates were achieved by digital businesses (over 20%), followed by media activities which are still posting double-digit growth. It should be noted that organic growth was strong in all businesses, excluding healthcare, in North America.
Q1 Revenue by Geographic Region

(EUR million) Revenue Growth
Q1 2008 Q1 2007 Excl. exchange Organic
rate impact
Europe 403 389 6.1% 3.2%
North America 466 492 8.8% 5.3%
Asia-Pacific 116 108 12.7% 11.9%
Latin America 52 47 6.3% 6.3%
Africa and Middle 24 23 14.3% 14.3%
East
Total 1,061 1,059 8.2% 5.4%

- Europe: A marked pick-up in growth in France, the UK, and
Germany should be noted.

- North America: The region’s strong growth was driven by the
digital and media businesses.

- Asia-Pacific: Performed very well with particularly high
growth in Greater China, India, and Korea.

- Latin America: Argentina and Venezuela achieved excellent
growth.

- The Middle East and Africa: Continued to record strong
growth.

Organic growth in the CRI countries (China, Russia, and India) averaged 21.4%.
Since the Groupe’s strategy is to reinforce its digital business and its presence in emerging markets, it is important to note that digital accounts for 18.4% of revenue in Q1 2008 compared to 12.8% in Q1 2007 and that emerging markets increased from 19.5% in Q1 2007 to 21.6% of our revenue in Q1 2008.
III. First Quarter 2008 Highlights
- External Growth and Strategic Developments:
External growth continued as follows:

- In January, acquisition of Act Now, the San Francisco-based pioneer in sustainable development consulting. Act Now joined the Saatchi & Saatchi network and became Saatchi & Saatchi “S” (”S” for sustainability).
- In February, Publicis Groupe announced the acquisition of La Vie est Belle, the advertising, events, public relations and on-line communications agency. La Vie est Belle was then merged with Paname and the new entity was named Publicis Full Player.
- Finally, the Groupe completed the acquisitions of Italian media agency Muraglia, Calzolari & Associati and Indian public relations agency Hanmer & Partners.
Solutions | Digitas was launched in line with the Groupe’s growth strategy and emphasis on developing the digital business while expanding into emerging markets. Digitas was already present in China, and has expanded into India and Singapore in conjunction with Solutions, an entity acquired two years ago by Publicis Groupe.
In January, Publicis Groupe announced its collaboration with Google. This partnership is a turning point demonstrating the Groupe’s vision of open systems that foster various forms of cooperation with leaders in the fields of interactive media and search engines.
- New Business: Net Accounts Won Total USD 1.9 billion
The first quarter was particularly rich in terms of new accounts won, notably including Yoplait (Publicis Conseil), BT (Starcom Mediavest and Publicis), L’Oreal (ZenithOptimedia), Lunesta (Kaplan), Miller (Saatchi & Saatchi), Delta (Digitas), AXA (Publicis Conseil), Cadbury, Bank Of America, Emirates (Starcom Mediavest).
These achievements ensured Publicis Groupe the No. 1 ranking for New business for the first three months of the year (Lehman Brothers scorecards, April 11).
- Marcel Bleustein-Blanchet Inducted into the Advertising Hall of Fame
The American Advertising Federation inducted Publicis Groupe’s founder Marcel Bleustein-Blanchet, into the American Hall of Fame, the first ever non-American, thus acknowledging the Groupe’s contribution to advertising in America and worldwide.
IV. Outlook
Despite the difficult context still affecting the economic situation, Publicis Groupe expects good growth this year driven by the digital and media businesses, emerging economies, and very positive New Business.
Forthcoming AGM: June 3, 2008 at 10 a.m. (Publiciscinemas) Publicis Groupe Digital Day: June 25, 2008 (Paris)
Publicis Groupe is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.
The Groupe offers local and international clients a complete range of communication services, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.
Web Site:
Appendix
New business in Q1 2008
USD 1.9 billion (net)
Key New business Wins
Leo Burnett:

AAPT (Australia), Aviva Insurance (Taiwan), Carrefour Telecom (Taiwan), China Mobile (Greater China), Confitecol (Latin America), GMR Sports Pvt Ltd (India), Heineken (Hong-Kong), ING Insurance (Malaysia), Jumeirah (Dubai), Mayfair (Morocco), McDonald’s (UK), Midea (Greater China), SAMS Club (Brazil), Vanke (China), Veinsa - Mitsubishi (Latin America)
Publicis:
AXA (France), Citi (Italy), Citibank (Brazil), Fagor (Spain), LG Electronics (Italy), Manpower (France), Nestle (Mexico), Slendertone (UK), PMU (France), Yoplait (France)
Saatchi & Saatchi:
Guinness (UK), Miller (USA), Senior’s Money (Canada), MengNiu (China), Volvo (Germany), Wal-Mart (USA)
Starcom MediaVest Group:
Avon Cosmetics (Colombia), Bank of America (USA), Bauer (UK), Cadbury (France), Coca-Cola (Asia-Pacific), Emirates (UK), Samsung (Enero’08) (Argentina), Samsung (UAE)
ZenithOptimedia:
AMVIX (Greece), Aston Martin (UK), Barclay’s (Spain), Berker Mama (Turkey), Bratz (Spain), Chicco (Spain), Control (Spain), Dopod (Greater China); FHB (Hungary), Galata Town (Turkey), Godfrey’s (Australia), Goldas (Turkey), James Boags (Australia), Kervan (Turkey), Kilim (Turkey), Lievitalia (Italy), L’Oreal - Media Buying (France), Mega Brands (UK), O2 Digital (UK), Opfermann (Germany), PGA (Greece), Poltronesofa (Italy), Schering Plough (UK), Warner Music Group (UK), WWF (UK)
Publicis Healthcare Communications Group (PHCG):
GTx / Acadopene - Medicus (USA), Solvay/Zolip (USA), Sanofi-Aventis/Multag - Saatchi & Saatchi Consumer Health and Wellness (USA), UCB/brivaracetam - Medicus (USA),Auxilium/Testim - Medicus (USA).
Public Relations and Corporate Communications (PRCC):
AXA (Netherlands), Bouygues (France), Bureau Veritas (France), EBSCO (USA), EU-China (Europe / Greater China), Groupama (France), Jardiland (France), Ministere de l’Economie et du Travail (France), Morgan (France), Saison Culturelle (France).
Digitas:
Delta (Global), Marks & Spencer (UK), Samsung (Global).
Kaplan Thaler Group (United States):
Lunesta (USA), Aflac (USA).
Q1 2008 Press Releases:

10/01/08 Marcel Bleustein Blanchet - First Frenchman inducted into the American Advertising Hall of Fame
18/01/08 Maurice Levy honored by the American Anti-Defamation League’s 2008 Award
22/01/08 Collaboration between Google and Publicis Groupe
31/01/08 Acquisition of Act Now in the USA
07/02/08 Publicis Groupe acquires La Vie est Belle
14/02/08 Publicis Groupe annual results 2007
13/03/08 Buy-back and cancellation of 8 million shares
26/03/08 Digitas launches Solutions | Digitas in India and Singapore
For further information:
Publicis Groupe

Posted by : admin in (Advertising)

Everything Channel Acquires Next Level, Adding Analytics, Sales Management Programs and Marketing Services that Drive Incremental Revenue for Channel Customers

FRAMINGHAM, Mass. and MIAMI, June 2 /PRNewswire/ — Everything Channel (formerly CMP Channel), the global leader in technology sales and the number one destination for technology vendors and marketers looking to reach the $400 billion plus Solution Provider channel, today announced that it has acquired Next Level, an international provider of multi-channel marketing, sales and analytical services designed to increase technology product sales. Everything Channel becomes the first media company to offer technology sales support through its acquisition of Next Level.
(Logo: )
The acquisition of Next Level advances Everything Channel’s “Complete Channel Solution” commitment by adding channel marketing, account recruitment, on-going management as well as the industry’s first managed analytics service, Channelytics(R), to its comprehensive portfolio of media and events services, tools, research and training. Next Level will grow Everything Channel’s enablement program by providing hands-on sales, analysis and business intelligence to drive the delivery of channel programs that generate revenue and provide a return on investment for technology manufacturers. Next Level offers recruitment, communication and management services and brings extensive sales and marketing experience at all levels of the Channel-from end customer and channel partner to distributor and manufacturer, while Everything Channel offers a database of channel contacts unmatched in the industry. Next Level customers include, among others, IBM, Intel, Seagate, Motorola, Cisco, Autodesk, SAP, Nortel, and Microsoft.
“For 30 years, Everything Channel has been the number one source for the technology channel. Today, we are continuing our mission of channel access to execution by adding technology sales support to our portfolio. This acquisition enables us to offer new technology solutions that move our business even closer to our customers,” said Robert Faletra, Chief Executive Officer, Everything Channel. “In today’s economic environment, sales support and the ability to drive incremental revenues from existing and new channel partners is extremely important to technology manufacturers. As we acquire and partner with new companies, we remain committed to strengthening our business in order to deliver a complete channel solution.”
An eight year old company headquartered in Miami, Florida, Next Level serves technology manufacturers in the Americas and Europe. Next Level will continue to operate as a stand alone business unit. Carlos Blanco, Founder and Managing Director of Next Level, will report to Dan Dignam, Senior Vice President of Sales and Marketing Services of Everything Channel.
“We are very excited to become a part of the Everything Channel family. There is tremendous synergy between our companies — Everything Channel’s strong reputation and its superior Channel database combined with our hands on skills, channel analytics and sales expertise, creates a powerful engine to drive revenue for our customers,” added Blanco. “Technology vendors understand the need to constantly engage and develop new partner relationships; and we will act as an extension to their businesses, recruiting, engaging and managing partners and end customers to help them grow and drive their businesses.”
Everything Channel’s “Complete Customer Solution” has moved beyond traditional media opportunities. Prior to the Next Level acquisition, Everything Channel recently acquired Vision Events(R), a provider of specialized domestic and international face-to-face IT events, as well as a variety of business tools to help IT accelerate sales and grow their businesses. The new services include a workflow tool that helps create efficiencies in Request for Proposals (RFPs) and proposal building through configuration technology solutions (eXalt’s multi-vendor workflow tool); a promotions tool to manage incentives (MTC Performance’s spiff solutions); a business growth and management tool (M&A Forum); and a service that provides real-time product catalog, availability and pricing on demand (VARStreet).
About Next Level
Next Level () is an IT sales, marketing and analytics agency that enables technology companies to quickly seize opportunities through program creation, execution and on-going management by highly trained and skilled inside and field-based personnel. Next Level customers include, among others, IBM, Intel, Seagate, Motorola, Cisco, Autodesk, SAP, Nortel, and Microsoft.
Everything Channel (, )
Everything Channel, formerly CMP Channel, is the global leader in technology sales and serves as the one stop shop for the sales channel that drives 75 percent of technology sales throughout the world. The sellers of technology turn to Everything Channel to manage and accelerate all points of their business. Everything Channel is a subsidiary of United business Media (), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
Contacts
Alix Raine Kate Spellman
United business Media LLC Everything Channel
516.562.7827 516.562.7383

Everything Channel

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VODone Forms Partnership with China Mobile

To Create a Brand New ‘Fetion’ Lifestyle
HONG KONG, April 30 /Xinhua-PRNewswire-FirstCall/ — VODone Limited (”VODone” or the “Company”) , a leading telemedia service provider in China, is pleased to announce that it has established a partnership with Aspire Information Technologies (Beijing) Ltd., a subsidiary of China Mobile Communications Corporation (”China Mobile”). Both parties will join hands to promote China Mobile’s Fetion business through VODone’s online video advertising platform, VODone BUS.
Fetion is an integrated communication service launched by China Mobile. It combines various communications means, such as voice, GPRS and short messages, to realize a seamless communication between the Internet and the mobile network. Comprising chat room and interactive entertainment features, Fetion allows users to send short messages through computers free of charge. Fetion users can also enjoy voice chat room service anytime, anywhere at a very low cost. Its multi-terminal platform enabled hassle-free file transmission, including MP3, image and general electronic files.
With the Fetion service, billions of China Mobile’s users and Internet users can gain access to Fetion user terminals. They can also benefit from the convenience brought by VODone’s integrated promotion channels, which will create a brand new “Fetion” lifestyle.
Through this partnership, China Mobile’s Fetion business promotion will be connected with all promotion channels in VODone BUS. Fetion users can download user terminals by accessing the homepage of China Mobile’s Fetion or through the “Fetion” advertising icons in VODone BUS’ website.
As the largest online video advertising platform in the PRC, VODone BUS is able to place advertisements according to different industries at a particular timeframe, towards a particular group of audience in certain geographical areas. The accurate placement relies on VODone’s 15 million video players, together with the professional technical support from Double Click and industry analysis from iResearch.
VODone BUS is well known as one of the few new media enterprises in the PRC with a complete set of licenses for operating online business. Through its promotion channels which integrated the Internet, telecommunications and media, China Mobile’s Fetion business is poised to benefit from its strong promotion capability and accurate audience targeting features in the 3G era.
Dr. Zhang Lijun, Chairman of VODone, said, “The Company’s cooperation with China Mobile’s Fetion business is a breakthrough in the history of online video broadcasting. It brings VODone to a new horizon of development. As a brand new communications service, Fetion eliminates network limitations that enables a cross-network communication. The popularity of the Fetion service is expected to drive the business growth of VODone BUS.”
About VODone Limited
Founded in 2005, Vodone Telemedia Co. Ltd., a strategic partner of VODone Limited (0082.HK), is the first and leading online video media group in China. It is also the only enterprise in the PRC to own a complete set of licenses to operate video broadcasting on the Internet. Vodone Telemedia has contracted the technical and promotional services to Vodone Datamedia Technology Co., Ltd for 50 years. In September 2006, upon the completion of the buy-sell agreement between Dr. Zhang Lijun and VODone Limited, Vodone Datamedia Technology Co., Ltd. and subsidiaries of VODone Limited collaborated to further develop the telemedia service business. Capital Market funds were deployed creating support and laying a solid capital foundation for the development of VODone Limited. Vodone Telemedia supports the broadcast of financial information, entertainment, sports and lifestyle programs through multimedia on the platforms of leading Internet and telecom network operators. Vodone’s telemedia streaming video programs can be accessed all over the world, around the clock through the online video portals.
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