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Virgin Strips Branson Bare on Business
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LONDON, April 22 /PRNewswire/ — Ten years ago, Virgin Books published Losing My Virginity, a massive international bestseller which has sold over two million copies worldwide and has been translated into 21 languages. Virgin are delighted to now announce business Stripped Bare: Adventures of a Global Entrepreneur, a major new book from Sir Richard Branson for publication this September.
Sir Richard Branson is a unique global figure. He is one of the most celebrated men of our time, with a truly international presence, and Virgin is one of the world’s most recognised and trusted business brands.
In business Stripped Bare Branson reveals for the very first time the secrets of his success. With trademark humour and candour, he shares his experience of almost every industry and sector, providing invaluable business advice for everyone, whether starting out or running a large multinational. The book will draw on never-before-seen diary and notebook entries from Branson’s massive archive, which spans more than forty years in business.
Richard Cable, Chairman of Virgin Books, comments: ‘Sir Richard is a hugely inspirational figure. In business Stripped Bare we get to see what makes him tick. Like Losing My Virginity this is a book destined to be read and enjoyed by everyone whether directly involved in business or not.’
Sir Richard Branson comments: ‘What I’ve found is that there is no single prescription for running a successful and intrepid company. There are a lot of ways of doing it. My views have been formed over more than forty years in the white heat of daily unfolding business life and, for the first time, I’m going to share some of the gems.’
Business Stripped Bare: Adventures of a Global Entrepreneur will be published worldwide in September 2008 accompanied by a major national press serialisation. Sir Richard Branson will promote in the UK and the US on publication. The book is the first in a five-book deal for Virgin, who hold all rights.
Notes to editors:
The Random House Group acquired a 90% share of Virgin Books in March 2007. The Virgin Group retains a 10% stake in the company.
For further details please contact:
Clare Pierotti, Publicity Director, Virgin Books
Direct tel: 44-20-7386-3328
Mobile: 44-7825-797057
Email:
Virgin Books Ltd
